ANTIDOTE GROWTHPREPARED FOR · DREW
Website + 24/7 Customer Support Agent + Google Reviews · The Game Plan
Crafty Homes
+ Renovations
Hervey Bay builds, booked while you're on the tools
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ANTIDOTE GROWTHRight now the work lives on Instagram and craftycarpentry.com.au is a blank page. Meanwhile people are searching "builder hervey bay" every day and ringing whoever Google shows them. This plan fixes that with one build: a proper website, a live customer support agent that never sleeps, and a review engine that makes Google put Crafty in front.
A custom build that looks like the work: real projects, real footage, cinematic where it counts. Built around Hervey Bay and the Fraser Coast, with the door open to builds across QLD.
A 24/7 live customer support agent, tailored to the business like a full-time employee. It answers questions about builds, renos and Plungie pools, takes the caller's details and books the job while you're up a ladder. Try it: it's live on this page.
After every job it asks your happy clients for a Google review, follows up, and replies to each one. Reviews stack, rankings climb, the phone rings without a cent of ad spend.
Before writing a word of this plan we went looking for Crafty the way a customer would. Here's exactly what we found. The good news is at the bottom.
379 posts, 1,400+ followers, and the work speaks: builds, renos, decks, Plungie pools. This is where Crafty actually lives online today, and it's the raw material the whole machine gets built from.
craftycarpentry.com.au is an empty WordPress install showing a default "Hello world!" post from October 2021. Anyone who Googles the name off your ute or your IG lands on nothing.
We searched every way a customer would. No Google Business Profile we could find, no map listing, no reviews anywhere. Search "builder hervey bay" and Crafty simply does not exist. Every one of those searches is a job going to someone else.
Here's the opening: the Hervey Bay builders who DO show up are sitting on a handful of reviews each, mostly single digits. Nobody owns this map yet. The first builder to stack reviews properly runs away with it.
That licence means Crafty is certified by the Queensland Building and Construction Commission, the state regulator: legally cleared to build, financially vetted, and your clients' residential jobs sit under the Queensland Home Warranty Scheme. Most customers don't know to check it, and most builders leave it in the fine print. The new site puts it up front on every page, explains what it protects in plain English, and marks it up so Google shows it too. Cheap operators can't match it. We make sure everyone knows that.
Every job booked online comes from the same three levers. Pull all three and the maths takes care of itself. Tap each one to see how we pull it.
The motion budget goes on a handful of signature moments. Everything else stays clean and quick. That contrast is what makes a site feel expensive instead of laggy, and it's built entirely from Crafty's real projects.
Full-bleed cinematic reel of real Crafty builds as the opening frame. Muted autoplay, instant load, headline reveal over the top. Half the premium impression lives here.
Each featured build gets its own page: the brief, the process, the finished result. The kind of proof that turns a $60k maybe into a signed contract.
New builds, renos, extensions, decks and Plungie pools each get a styled section that slides in as it enters view. Every future project you add inherits the motion automatically.
Soft page transitions and one or two choreographed moments so the whole site feels directed, not templated. No gimmicks, just weight.
| Layer | What it does |
|---|---|
| Motion engine | Pinned sections, parallax, reveals and scroll-driven moments, choreographed frame by frame |
| Content engine | Cinematic cuts built from real Crafty footage and photos through our production pipeline |
| Delivery | Heavy footage streamed from dedicated infrastructure so the site stays fast on any phone |
| The support agent | The 24/7 live customer support agent wired into every page, trained on Crafty's services and service area like a full-time employee |
| Ownership | Domain, site and Google profile all in your name. You are never held hostage |
The current craftycarpentry.com.au domain moves across with zero downtime. The blank WordPress install gets retired for good.
This is not another thing on your plate. The whole point is that Drew's day does not change, except the phone rings more.
Looks bring the trust. Structure brings the traffic. The site is architected so every service and every suburb you work in is a door people walk in through.
This is the exact agent that goes on your website, live right now on this page. A 24/7 live customer support agent, tailored to Crafty like a full-time employee. Have a proper go at it.
Ask about a reno, a deck, a Plungie pool. Then test the real thing: tell it you want a quote or a call back and watch it take your details like your best offsider would. On the live site those details land on Drew's phone as a text, seconds later.
While you read this page, this agent is ready to answer. On your site it does this at 9pm on a Sunday, when the competition's phone goes to voicemail.
When a local needs a builder, they search once and ring one of the first few names they see. Those map rankings run on reviews: how many, how fresh, how well you respond. The review engine works that lever automatically, job after job.
We set up the Crafty Google Business Profile properly, or claim and rebuild it if one exists: services, service area, licence, photos of real builds. From the outside we couldn't find one today, which means right now this lever isn't just underused, it's switched off.
When a job wraps, the engine sends your client a short thank-you text or email with a direct review link. If life gets in the way, it follows up once, politely. Happy clients leave reviews when asking is effortless.
Every review gets a considered reply in Crafty's voice, drafted for you. Google reads that activity as a live, trusted business, and future clients read it as proof you give a damn after handover.
Each review lifts the profile. A stronger profile ranks higher in the map results. Higher rank means more calls, more jobs, more reviews. It compounds month after month with zero ad spend.
This build ships with two agents working for Crafty: the support agent and the review engine. They're rungs on a ladder we build for construction businesses. Each one bolts onto the same machine, in days not months, whenever you're ready. No pressure, no bundle pricing games: you add a rung when the jobs justify it.
Brand assets gathered, footage and photos pulled from Instagram and your phone, Google Business Profile set up or claimed, creative direction locked.
The site built section by section: home, services, project stories, service areas. The motion layer applied and tuned so it stays fast on mobile.
The support agent trained on Crafty's services, area and rules, wired to text you every lead. The review engine connected and loaded with your first round of past happy clients.
Full QA on every device, speed pass, craftycarpentry.com.au switched across from the dead WordPress install. No downtime.
Leads text through as they land, reviews stack, new projects go up from your phone drops. A straight monthly report: enquiries, reviews, ranking movement, next move.
A recorded walkthrough of the whole machine: where leads land, how the review engine runs, how to send us content. Watch it once, rewatch anytime.
Nothing hidden in the fine print. This is the complete list of what gets built, switched on and handed over.
Drag the sliders to your own numbers. Estimates, not promises, but the shape of the maths is the point: at your job values, one extra booked job pays for the machine many times over.
Every piece priced on its own, with what it's actually worth next to what you pay. Take the lot or start with the site. Every number here is mates rates, and there are no surprises later.
A yes on this plan and we lock in the build slot and kickoff date.
Logo files, photos and videos of your builds (phone drops are perfect), and access to the current domain. Your Instagram already has most of what we need.
One sit-down with Drew: services, the jobs you want more of, and a list of past happy clients for the first review run.